Tuesday, January 5, 2010

3Idiots The marketing stunt.

From the past few days people are seeing the controversies on the latest blockbuster hit 3idiots.
Isnt that sad to see people like Amir Khan,Raju,vinod and chetan fighting like kids?
Yes it is certainly sad to see that in a National channel that too for a silly issue called story credits.
According to Chetan Bhagat his story credits were not rolled in titles.And according to movie crew Chetan was given proper credits in the rolling titles.Both the statements are true.But the saddest part is fighting for the credit.

It is a practice of giving credit of "Adopted from the book of ...." which we can see in hollywood movies like harrypotter and many more. But if one clearly observes the 3idiots crew had broken this practice.And it would definetly hurt any writer because it was his baby.If 5point someone is written by raju and issue is with Chetan raju might have reacted similarly because of the fear his efforts were credited to some otherpeson. They were saying that they have made legal documents and they have given rolling credits. If one thinks he gets a question Will 3idiots loose publicity or will Raju loose anything if he has given the credit Adopted from the book..... .No they wont loose much as they themselves are saying (orally) they have adopted the story.

They further say that 5-6% of the movie have 5 point someone screenplay and the rest is modified by them and again some of their crew members says 70% of the movie have been adopted from the book.But if one reads the book it is clearly evident that how hard did chetan worked on the book equally worked by the screenplay team.There was a difference in the style of narration and screenplay too that makes the people who read the book also to come to theatres. Chetan would have demanded for a credits when he was selling his rights instead of fooling himself now.

Otherwise if at all as chetan says he was really fooled he would have written another book based on all these experiences.Leaving all the possible solutions both teams became kids and applied there marketing brains and made there own publicity's which resulted in hype for the movie and book that is the reason why his oldest or first book five point someone have raised <35% market now.

If one leaves all these marketing stunts and enjoy the movie it is a 3 hour entertainment and if he reads the book it is a few hours time pass enjoy both the narrations.

Here is a short synopsis of the book for you in Chetan words.

Five Point Someone is a story about three friends in IIT who are unable to cope.
The book starts with a disclaimer, "This is not a book to teach you how to get into IIT or even how to live in college. In fact, it describes how screwed up things can get if you don't think straight."
Three hostelmates - Alok, Hari and Ryan get off to a bad start in IIT - they screw up the first class quiz. And while they try to make amends, things only get worse. It takes them a while to realize: If you try and screw with the IIT system, it comes back to double screw you. Before they know it, they are at the lowest echelons of IIT society. They have a five-point-something GPA out of ten, ranking near the end of their class. This GPA is a tattoo that will remain with them, and come in the way of anything else that matters - their friendship, their future, their love life. While the world expects IITians to conquer the world, these guys are struggling to survive.
Will they make it? Do underperformers have a right to live? Can they show that they are not just a five-point-somebody but a five-point-someone?
Friends at the end I completed my first blog sucessfully.
Catch you tomorrow with new issue.bye.

2 comments:

  1. Hey

    Welcome to the blogging world! Am glad yu started blogging :)

    Keep them coming!!!

    This is Varun Reddy here (IIM Ka Sarkari Babu is my nickname here).

    Regards.

    ReplyDelete